One of the striking differences between Prosper and other data providers is that they focus on future factors pertaining to the consumer’s experience— more directly consumer’s intent and purchase behavior—while others focus on historical data such as sales transaction, social media data or marketing data. The company works with some of the most renowned consumer behaviorists and behavioral economists around the world to develop astute data algorithms and methodologies.
Prosper uses their unique, accurate and predictive datasets to develop target consumer personas and valuable propensity models
Prosper offers its services in various models such as via a subscription model, wherein it regularly tailors its platform— InsightCenter—to answer client queries. By logging into the company’s portal, clients can view continuously updated data analytics or be notified when key metrics change. Clients with in-house sophisticated analytical resources can utilize Prosper's syndicated datasets, which is refreshed on a monthly basis; clients can further aggregate Prosper’s dataset with their own or other datasets to derive additional insights. Prosper also provides services that complement client’s transaction data. By aggregating client’s transaction data (which is a lagging indicator) with Prosper's datasets, clients enable a “forward looking” 360-degree view of consumer behaviors and spending patterns. The service is intended to help clients enhance their ability to create effective target consumer personas and suggest ways on how to best reach them. In many cases, the company also develops highly customized research reports as per client requirements.
“We are currently investing in enhancing Prosper’s systematic approach to discovering analytics that can enhance local profiling of consumers, and create compelling and accurate propensity models that drive value for our clients,” Sydnor adds. In addition, Prosper believes their datasets are some of the most unique in the world and the most strategic enterprises realize that “the consumer” is the most important shareholder they have and they need to know more about them!