Liberty Advisor Group, a Chicago based firm founded in 2007, uses a pragmatic approach to deliver high-impact technology services, helping organizations improve their operational and financial performance. With a core tenant of always providing tangible value, Liberty leverages decades of experience to aid clients to make informed business decisions and effectively execute a data and analytics strategy aligned with business outcomes. Liberty helps clients realize their potential by providing practical solutions to complex issues that impacts their bottom line. By employing top-notch talent and by utilizing a range of data science platforms, the firm delivers concrete value relies on unique, “battle-tested” experience to guide and deliver successful projects.
Liberty Advisor Group is determined to remain best of breed in Data and Analytics and four additional areas— Mergers & Acquisitions, Business and Technology Strategy, Transformation and Assurance, and Business Threat Intelligence (BTI). Liberty works with a wide variety of companies ranging from Fortune 100 companies to private equity firms focused on improving the growth and profitability of their portfolio companies. The Data and Analytics practice provides a foundational thread that underlies each of Liberty’s service offerings, and focuses on three key capabilities - Enterprise Information Management, Information Strategy, and Advanced Analytics.
Organizations are drowning in data but many lack the ability to make sense of the information. There are foundational challenges with organizations that are preventing them from capitalizing on their data – and far too often, they try to buy a new tool or throw technology at the problem. According to Liberty, the tools and technologies are not the solution. “We are focused solely on the client’s ability to stand up a complete solution encompassing people, process, and technology that will remain relevant and impactful as we help clients sift through the noise of the buzzwords and acronyms to help them get realigned with their business objectives,” stated Brad Holtzman, Director of Data and Analytics for the company.
Liberty’s Enterprise Information Management offering leverages battle-tested experience with data governance, data management, data architecture, and business centric data strategy to accelerate and unlock value without overspending on new implementations. With roots in large-scale ERP and MDM implementations, the team has seen the full gamut of outcomes of data projects and has a unique approach towards ensuring success in these areas. Many organizations spend millions on new system implementations but fail to appropriately govern their data with a suitable EIM strategy, resulting in a diminished ROI caused by declining data quality.
We want to help our clients graduate from being data novices to well governed data-driven companies that can make actionable, reliable business decisions using analytics in which they can feel confident
Liberty also emphasizes the necessity of EIM for Private Equity firms, knowing that information-savvy organizations with a solid EIM strategy have been shown to receive higher market evaluations, enable competitive differentiations, and strengthen partner and customer relationships.
Liberty works with their clients to deliver Information Strategies that considers business objectives, a data and analytics roadmap, data organization, and data processes with strategic outcomes. Additionally, the firm conducts workshops to help customers choose the right path for project investment and implementation.
As part of their advanced analytics focus, Liberty provides data science mentoring in which data scientists from the firm work within a client’s organization to help set up the right organizational structures, development and testing practices, and model selection methodologies suitable for modern data science teams. In scenarios where companies are reluctant to outsource entire analytics or machine learning projects, Liberty can parachute in data scientists to help the client team scale up, get started, and build their pilot projects. The goal is to help the client rapidly build, train, assess, and evaluate their models and operationalize and embed their analytics processes at an accelerated pace.
In late 2016, Liberty acquired G²S Global, Business Threat Intelligence Firm, and has since been jointly developing analytics for Business Threat Intelligence. These Cyber Analytics assets help clients understand their threat landscape and potential financial impacts. In the wake of recent highly visible data breaches, such as Equifax, Target, Chipotle, Anthem, Ashley Madison, eBay, and ransomware attacks such as WannaCry and Petya, this unique offering is helping clients understand their potential financial risk and exposure. The firm has been working on advanced Machine Learning algorithms that help explain the threat landscape which includes software/ hardware vendors, vendor technologies, vulnerabilities, and available exploits, and how they impact the client’s business.
Liberty also offers several turnkey advanced analytics solutions, which combine the company’s proven processes and tools with clients’ data to reduce costs, improve profitability, and increase operating income. Subsequently, it also allows clients to scale up their businesses in spaces that include: Price Margin Analytics, Pricing Improvements, Spend Analytics, Lost Business Analytics, Sales Effectiveness, Inventory optimization, Procurement optimization, and Supply Chain optimization.
Selected for the ‘Best Places to Work’ and ‘Fastest Growing Firms’ lists in the Consulting magazine for two consecutive years, 2015 and 2016, Liberty demonstrates promising years ahead for itself and its clients. In a quest for providing excellence in Data and Analytics, the firm has charted out a roadmap for itself which involves revenue growth, an increase in human capital of 30-40 percent, and a greater focus on Advanced Analytics projects and Business Threat Intelligence. Powered by a customer-centric approach, Liberty aims to help its clients along their analytic journey. “We want to help our clients graduate from being data novices to well governed data-driven companies that can make actionable, reliable business decisions using analytics in which they can feel confident,” Holtzman concludes.